IELTS Vocabulary  : band 7-9 phrases

(아이엘츠 보카 정리)

아이엘츠 스피킹 파트1

Examiner: Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors.

Examiner: Do you enjoy watching adverts on TV?
Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid.

Examiner: What are the best ways for ordinary people to advertise something they want to sell in your country?
Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online.

아이엘츠 스피킹 파트2   
 

Describe an advert you once saw that was very effective.  You should say

• where this advert appeared
• when you saw it
• what it was advertising

and say why you thought it was so effective.

Max: OK … well this was about 4 years ago … I was looking for some software to create videos … one day I got an email from a mailing list I’d signed up to … there was a link in it to a press release … a company had written something about a new product that was similar to what I was looking for … at the end of the press release there was a link to the sales page … I hadn’t heard of the company but I was interested and clicked the link to the ad …. what caught my attention immediately were the number of testimonials from people who had bought the software … I think testimonials are like the online equivalent of word of mouth advertising and are really persuasive … anyway … when I got to the bottom of the page there was a great big call to action button inviting me to buy … I was totally persuaded and ended up making a purchase … what made it so effective I think was the power of those testimonials … they’d been written by people very much like me … they’d had a need and the software had obviously turned out to be just what they were looking for … when you think that this was a newish company they wouldn’t have had any brand awareness at all  … they probably wouldn’t have had much of a budget for advertising … obviously you wouldn’t advertise a product like this through the mass media on TV … they probably didn’t even have an advertising agency to support them …and yet they’d managed to create a great deal of brand loyalty from previous customers … I think that was really effective.

아이엘츠 스피킹 파트3

Examiner: What is it that makes an advert effective?
Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make.

Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV.

Examiner: What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people.

Definitions
 

• advertising agency: 
  a company that creates adverts for other companies
  광고 대행사
   
• advertising budget: 
  the amount of money a company decides to spend on advertising
  광고 예산
   
• brand awareness:
  how well people know a particular brand
  브랜드 인지도
   
• brand loyalty: 
  the degree to which people continue to buy from the same brand or company
  브랜드 충성도
   
• buy and sell: 
  often used to refer to the buying and selling of items between individuals
  사고 팔다
   
• call to action: 
  something that encourages someone to take a particular action, such as making a purchase or clicking a link on a website
  클릭 유도 (마케팅 용어)
   
• celebrity endorsement: 
  to have a well-known person promote a product
  유명인이 보증하는 (광고하는)
   
• classified ads: 
  small advertisements often put in a newspaper or magazine by individuals
  안내 광고
   
• to cold call:
  to call someone with the aim of selling something without them asking you to do so
  판촉 전화
   
• commercial break: 
  the short period during TV programmes when advertisements are shown
  방송 중 광고
   
• commercial channel: 
  TV channels that make money from showing advertisements
  광고 채널
   
• to go viral: 
  to quickly become extremely popular on the Internet through social media
  입소문을 타다
   
• junk mail: 
  unwanted promotional leaflets and letters
  광고 메일
   
• to launch a product: 
  to introduce a new product
  새 제품을 출시하다
   
• mailing list: 
  a list of names and contact details used by a company to send information and advertisements
  메일링 리스트
   
• mass media: 
  large media outlets like TV, newspapers and magazines
  대중 매체
   
• niche product: 
  a product that is aimed at a distinct group of people
  틈새 제품
   
• to place an advert: 
  to put an advert somewhere
  광고를 넣다
   
• press release: 
  something written by a company for newspapers and magazines and websites to share and publish
  보도 자료
   
• prime time: 
  the time during the viewing schedule when most people watch TV or listen to a broadcast
  황금 시간대 
   
• product placement: 
  to advertise a product by using it as a prop in a TV show or film
  간접 광고
   
• sales page: 
  a page specifically used to promote a product or service
  광고 페이지
   
• to show adverts: 
  to display adverts on TV
  광고를 보여주다
   
• social media:
  websites that enable users to create and share content or to participate in social networking.
  소셜미디어
   
• spam email: 
  unwanted, promotional email
  광고 이메일
   
• target audience: 
  the people a company want to sell their product or service to
  광고 타켓층
   
• word of mouth: 
  recommendations made by individuals to other individuals about a product of service
  말로 전해지는 (입소문)